You can’t really bottle what it is to be Virgin. The truth is, the moment ‘Virgin-ness’ is committed to paper, it’s already started changing. That’s the beauty of the beast. It’s alive, it’s organic. So, the best we can hope to do is put some framework around the practical aspects of Virgin’s success.
We all believe in the same thing: shaking up markets where consumers are getting a bad deal and stepping in and giving them a better deal by being fun, innovative and competitively challenging. And we all like to give quality, value for money and brilliant customer service.
And we’ve got over 47,000 (and counting) employees working across the Group… They are in offices, on shop floors, in call centres, gyms… They’re on trains and planes… They’re all over the world, from Scotland to Australia…Oh, and they’re all different.
9.16AM: Cruising at 35,000 feet, Virgin Atlantic cabin crew explain our in-flight entertainment system.
9.52AM: At Virgin Active Jemma uploads the new Virgin Active timetable.
10.14AM: Richard Branson connects with people through his Twitter and blog sites.
10.58AM: One of our state-of-the-art tilting Pendolino trains arrives into Euston and our crew are on hand to answer any questions.
12.21PM: Personal Trainer Luke packs a punch.
8.43AM EST: Vice President of Brand North America, Julie, reads up on the latest consumer trends.
1.45PM: Christine checks out the magazine she produces for UNITE.
3.12PM: Paul looks at new business opportunities for Virgin Money
4.23PM: Having got all sorts of people connected, Kaye finishes her rounds at Virgin Media.
4.34PM: Safaris, extreme mountain biking… Martin books holidays the world over.
5.15PM: Ahmed passes some new leads on to the Virgin Media sales team.
5.45PM: Investment Managers Lucie and Camilla discuss a new venture.
I’m often asked what it is that makes Virgin different. The simple answer is people. If it weren’t for a bunch of well trained, motivated and, above all, happy people doing their bit, we’d have never launched a record label, never mind a fleet of 747s.Sir Richard Branson